10 Jul Simple Secrets to Increase Client Conversion and Retention
Whether you are just starting out or have been in business for years, clients are paramount to your success, making it important to stay connected and attuned to their needs. And we all know needs can change (especially during the adventure of 2020 and 2021). It is vital that we have “flex in our knees” to navigate the change moving forward, in order to increase client conversion and retention.
Review Menu of Services, Products & Offerings
Take the time to look at all that your business provides with a fresh set of eyes.
Take inventory of all products and services offered.
Ask what your clients (current and potential) need right now.
What on your menu of offerings can be shifted or changed to meet current needs?
Stay in a creative mindset and match your message to their needs.
A resourceful waiter listens to the customer, asking about likes and dislikes. Perhaps what is desired is not an exact match for current “menu” items, but you have all the ingredients in your kitchen to create a “chef’s special” for them, thus creating the perfect dining experience for the customer.
Be flexible. Look for the need you can fulfill, based on your ability to do it.
Communicate to Cultivate
Get the client engaged immediately to reinforce they made the right decision.
Get them into action right away.
Tell them what to expect or “be on the lookout for”.
Send a thank you card or greeting. The fortune is still in the follow up.
Cultivate the relationship with regular communication. Decide how many touch points are a fit for your business (weekly, bi-weekly, monthly, etc.). Consistency is key.
Communicate creatively by changing the channels to keep things interesting and fresh (video email, text messages, phone calls, etc.).
Celebrate and Seed
Acknowledge your clients’ growth and reinforce that you are in support of their vision.
Reach out when benchmarks have been met. Celebrating accomplishments and victories build a foundation for more growth.
Ask your clients where they want to go next and help them create a vision to get fired up about the future.
Think about how you can support them going forward. Seed.
A client may have come to you for one initial service or product, but their growth now requires support in a different way.
Make sure the client is aware of how you can help them achieve their next level of success.
Be open to the possibilities.